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        <description>On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.</description>
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        <itunes:summary>On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.</itunes:summary>
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            <title>Man Group, Darshini Shah</title>
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            <description>&lt;p&gt;In this episode we speak to Darshini Shah, head of content at Man Group. We talk about video in the finance sector and the challenges associated with it, choosing the right type of content, deciding on quality and standards of video, and measuring effectiveness of video.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.bigbutton.tv/man-group-darshini-shah"&gt;&lt;img src="http://video.bigbutton.tv/64968575/68909027/16e9d0fa9e12e4f6d8f79551a5cf1a78/standard/download-16-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <itunes:summary>In this episode we speak to Darshini Shah, head of content at Man Group. We talk about video in the finance sector and the challenges associated with it, choosing the right type of content, deciding on quality and standards of video, and measuring effectiveness of video.</itunes:summary>
            <itunes:subtitle>In this episode we speak to Darshini Shah, head of content at Man Group. We talk about video in the finance sector and the challenges associated with it, choosing the right type of content, deciding on quality and standards of video, and measuring...</itunes:subtitle>
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